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Conference underwriting provided by New York Life Insurance Company |





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Waiter-Passed Hors D’oeuvres Smoked Salmon Napoleon Citrus Marinated Tuna Ceviche Pigs in a Blanket Sesame Lobster with Wasabi Tobiko Caviar Mini Potato Pancakes Chili Con Queso Trumpet Petite Crab Cakes with Chipotle Aioli Tempura Shrimp with Sesame Ginger Sauce Sesame Chicken Szechwan Beef Spring Roll |
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Fruit, Cheese, and Crudité Yale Club Presentation of Domestic and International Cheeses served with Assorted Breads, Rolls, and Crackers Whole Fresh Fruit accompanied by a Display of Assorted Crudité and Whole Fresh Vegetables Served with Assorted Dips. |
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New York Steakhouse Station Carved New York Strip Streak with Creamed Spinach, Waffle Fries,and Platters of Beefsteak Tomatoes Southeast Asian Satay Station Tandoori-style Chicken Satay Seasoned with Yogurt and Spices. Chili Lime Salmon Satay Julienne Kimchee. Salad with Sesame, Ginger, and Orange Dressing. Assorted Dim Sum in a Steamer Basket. |
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Pasta Penne á la Vodka with Fresh Basil and Pecorino Romano Cheese Vegetable Ravioli in Broth with Roasted Peppers and Escarole |
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Dessert Station Bouche De Noël Roulades and Tarts Holiday Cookies Truffles and Petite Fours Chocolate Dipped Strawberries Coffee, Tea and Decaffeinated Coffee |
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Open Bar Red & White Wines Imported and Domestic Beers, Soft Drinks, Juices, Mixers, and Mineral Water |

| 8:30-9:00 | Registration and networking breakfast |
| 9:00 | Welcome |
| 9:15-10:30 | PLENARY: "Is this any way to cover an election?" |
| Moderator: | James Klurfeld, Stony Brook University |
| Featuring: |
Amy Davidson, The New Yorker Ellis Henican, Newsday columnist & Fox News analyst Greg Marx, Columbia Journalism Review Anna Sale, WNYC Radio Michael Howe, The 4th Estate Project |
| 10:45 a.m. Breakouts | |
| A | Investigative Reporting |
| Tips and strategies you can put to use | |
| Moderator: | Phil O'Brien, Buzz60.com. |
| Featuring: |
Sheri Fink, ProPublica Adam Goldman, The Associated Press Jim Hoffer, WABC-TV Eyewitness News |
| B | Personal Branding |
| How to get your name and your work known. | |
| Moderator: | Catherine Kuputa, Selfbrand.com |
| Featuring: |
Tanya Hayre, Media Relations Specialist John Tantillo, Brand Talk Vicki Salemi, author "Big Career in the Big City" |
| C | Covering NYC sports in the social media age |
| Moderator: | Marc Ernay, 1010 WINS |
| Featuring: |
Tina Cervasio, MSG Network Kerel Cooper, "OnTheBlack" video blog Frank Garrity, 1010 WINS CJ Papa, SNY, FIOS1 |
| D | Reel, Resume and Website Review |
| News professionals will be on hand to assess your work and to offer guidance on how to make the best presentation to hiring managers. | |
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Wasim Ahmad, Stony Brook University Steven Kalb, University of Connecticut Joanne Stevens, Stevens Media Consulting |
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| 12:00 p.m. Breakouts | |
| A | Flacks vs. Hacks |
| Establishing relationships between PR pros & reporters | |
| Moderator: | Terrie Williams, The Terrie Williams Agency. |
| Featuring: |
Michael Clendenin, Con Edison Weija Jiang, WCBS-New York Karen Parziale, 360 Degrees PR Cheryl Wills, NY1 News |
| B | Big Soda in the Big City |
| A look at covering NYC through the lens of the "big soda" debate. | |
| Moderator: | Amanda Barrett, The Associated Press |
| Featuring: |
Grace Rauh, NY1 News Michael Grynbaum, New York Times Sally Goldenberg, New York Post |
| C | Taming the information overload |
| Moderator: | Amy Vernon, Internet Media Labs |
| Featuring: |
Matthew Keys, Thomson Reuters Lauren McCullough, BreakingNews.com Daniel Roth, LinkedIN |
| D | Reel, Resume and Website Review |
| News professionals will be on hand to assess your work and to offer guidance on how to make the best presentation to hiring managers. | |
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Wasim Ahmad, Stony Brook University Charisse Jones, USA Today Joanne Stevens, Stevens Media Consulting |
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Presentation of inaugural New York Press Club Foundation scholarships
by Foundation president, Gabe Pressman to:
Fausto Giovanny Pinto, CUNY Graduate School of Journalism
Jie Jenny Zou, Columbia University Graduate School of Journalism
| AFTER PARTY UNTIL 4 p.m. 80 W 3rd Street (Thompson & Sullivan) |
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| Conference Registration |
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Members: $35, Student Members: $10 Non-Members: $50, Student Non-Members: $20 Includes networking breakfast and delicious lunch! Please RSVP near the top of this page. |
| Click logos for J-Conference Guidebook app and to visit the J-Conference Facebook page |
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Conference underwriting provided by New York Life Insurance Company |

| Tickets | Table for 10 | Table for 12 | |
| Members: | $110 | $1,100 | $1,320 |
| Student Members: | $35 | ||
| Non-Members: | $135 | $1,350 | $1,620 |
| Members may invite one guest at the member rate. | |||
| Member-rate for tables applies if a member is seated. | |||
| Questions? Contact the Press Club. | |||




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Salads Yankees Caesar Salad, Romaine Hearts, Classic Dressing, Shaved Parma Cheese, and Roasted Garlic Brioche Croutons Mini Iceberg Wedge, Crumbled Blue Cheese, Tomato, Red Onion Citrus Splashed Orzo and Asparagus Salad, with Fresh Crab Pasta Lobster Ravioli tossed in a Mixed Seafood Cream Sauce Entrées Sliced New York Steak with Beer Battered Onion Rings Grilled Chicken Breast with Roasted Garlic and Rosemary Au Jus Sides Garlic Whipped and Crispy Shoestring Potato Duet Pan Flashed Baby Vegetables Freshly Baked Rolls with Butter Dessert Freshly Sliced Fruit Assorted Mini Cheesecakes An array of Stadium made Specialty Cupcakes Beverages Wine, beer, soda, bottled waters, coffee & tea |
| RSVP Here by Credit/Debit Card | |
| Members: $50 | Student Members: $20 |
| Non-members: $70 | |
| Members may invite a guest at their Member Rate | |



| 8:30-9:00 | Registration (and networking breakfast) |
| 9:15-10:30 | PLENARY: "Parachuting In: Lessons in covering a crisis when it's not in your own backyard" |
| Moderator: | Ann Cooper, Columbia University director of broadcast program; former executive director, Committee to Protect Journalists, longtime NPR correspondent. |
| Panelists: |
Jim Axelrod, CBS News. Charles Hanley, The Associated Press. Mary Snow, CNN. |
| 10:40a.m. Breakouts | |
| A | A CRISIS IN THE NEWS? |
| Is the immediacy of online journalism endangering or enhancing the quality of journalism? | |
| Moderator: | Wayne Barrett, contributor, Newsweek/The Daily Beast. |
| Panelists: |
Nicole Bode, senior editor at DNAinfo.com. Michael Calderone, senior media reporter, Huffington Post. Greg Sandoval, senior writer, CNET News. |
| B | CAREER CRISIS #1 |
| Steps to take first if you lose your job - or think you might. | |
| Moderator: | Robert Shindell, President, ILostMyJob.com. |
| Panelists: |
Delia Camasca, career coach, Career Counseling for Media Professionals. Gretchen Van Esselstyn, managing producer, Education, mediabistro.com. Sylvan Solloway, Director of Career Services, Arthur L. Carter Journalism Institute, NYU. |
| C | CRISIS PR |
| How to put out the fire quickly. | |
| Moderator: | Sharon Fenster, Pres., Fenster Communications. |
| Panelists: |
Michael Estevez, VP and Associate Dir., Crisis Issues, Edelman PR. Robert Leonard, Exec. VP, Dan Klores Communications. Jeremy Soffin, Director of Media Relations, MTA. |
| D | Reel, Resume and Website Review |
| News professionals will be on hand to assess your work and to offer guidance on how to make the best presentation to hiring managers. | |
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Wasim Ahmad, School of Journalism, Stony Brook University. Phil O'Brien, Buzz60.com. Tim Scheld, WCBS Newsradio 880. |
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| 11:50a.m. Breakouts | |
| A | CROWDSOURCING IN A CRISIS |
| Tips for successfully using social networking to find sources involved in big news stories, and what to avoid. | |
| Moderator: | Eric Carvin, The Associated Press Nerve Center. |
| Panelists: |
Anthony DeRosa, social media editor, Reuters. Liz Heron, social media editor, The New York Times. Mark Little, founder/CEO of Storyful.com. Meghan Peters, community manager, mashable.com. |
| B | CAREER CRISIS #2 |
| Step in Front of the Camera. A lesson in overcoming camera shyness for reporters who must appear in webcasts and other video. | |
| Moderator: | Veronica Dagher, Dow Jones. |
| Panelists: |
Yvonne Latty, Director, Reporting NY and Reporting the Nation, NYU's Arthur L. Carter Journalism Institute. Brian Stelter, The New York Times. Alex Weprin, mediabistro blogger/senior TVNewser blogger. |
| C | EVERYBODY'S A CRITIC |
| With blogging, Twitter and Facebook as major players on the Web, is there any role these days for the professional critic? | |
| Moderator: | Jennifer McDonald, book reviewer, The New York Times Book Review. |
| Panelists: |
John Anderson, film reviewer, The Wall Street Journal. David Cote, theater critic, Time Out New York. Robert Sietsema, restaurant critic, The Village Voice. |
| D | Reel, Resume and Website Review |
| News professionals will be on hand to assess your work and to offer guidance on how to make the best presentation to hiring managers. | |
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Wasim Ahmad, School of Journalism, Stony Brook University. George Bodarky, WFUV-FM News & Public Affairs Director, President NYS AP Broadcasters Assn. Bill Dean, formerly of CBS Radio. Steve Kalb, Journalism Department, University of Connecticut. Murray Weiss, former New York Post reporter. |
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| Tickets | Table for 10 | Table for 12 | |
| MEMBERS: | $110 | $1,100 | $1,320 |
| STUDENT MEMBERS: | $35 | ||
| NON-MEMBERS: | $135 | $1,350 | $1,620 |
| Members may invite one guest at the Member rate. | |||
| Member-rate for tables applies if a member is seated. | |||
| Questions? Contact the Press Club. | |||

| FREE for members and CUNY J-School students. |
| Non-members: $10; Student Non-members: $5.00: |










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